The minimum spend for advertising with Visit Turks and Caicos Islands is $225 per month. Minimum ad cost is based on where the ad appears on our site, with more popular pages having a higher minimum charge.
To run advertisements on our site, an ad campaign is created which incorporates the ad artwork (ad creative), the pages where the ad will appear (target), landing page information, and the budget. Your ad campaign can target whole sections of our site, such as all Providenciales pages, or directly target individual URLs on our site.
Instead of selecting keywords, as with other advertising platforms, our advertising platform is based around our content pages.
The minimum price for an ad campaign is determined by the highest price tier page you have selected within your target pages. The price tier of an individual page is determined by the overall popularity of that page on our site (pageviews). Your ad budget will then be spread evenly over your selection of pages.
For example, if you target five pages which are all Tier 1 ($225/month), the minimum spend for your ad campaign (all five pages) is $225 per month. If one of your pages is Tier 2, the minimum spend will change to $375. A selection of fewer pages will concentrate your ad spend on those pages, and your ad will appear more often. It is best to select a small number of pages that are highly relevant to your business for best results. We will suggest which pages are most suitable for your business when you sign up.
All pages on our site are algorithmically divided into nine pricing tiers, as follows (using analytical data):
| Tier | Price | Example Page |
| Tier 1 | $225 | Contractors and Construction Companies |
| Tier 2 | $375 | Providenciales Restaurants |
| Tier 3 | $525 | South Caicos Home |
| Tier 4 | $750 | North and Middle Caicos Home |
| Tier 5 | $950 | Providenciales Things to Do and Providenciales Accommodation |
| Tier 6 | $1150 | Providenciales Home |
| Tier 7 | $1450 | Sitewide |
| Tier 8 | $1750 | Sitewide Plus |
| Tier 9 | $2250 | Sitewide Premium |
The tier a page is assigned may change based on traffic patterns to our site. Your ad spend will remain locked and doesn’t change unless you choose to change it.
All accommodation advertisers must have an ad campaign (based on the pricing above) to be eligible for inclusion in the Property Finder.
A Tier 5 ad campaign ($950/month, the minimum for Providenciales Hotels and Resorts) targeting a property classed as a hotel or resort is permitted one listing in the Property Finder (they may also be eligible for display on different pages, such as Turks and Caicos Accommodation and Providenciales Accommodation).
A Tier 7 ad campaign ($1450/month) is required for an all-inclusive resort on Providenciales.
An ad campaign targeting a property classed as a villa is permitted to have up to 10 individual listings in the Property Finder (they may also be eligible for display on different pages, such as Turks and Caicos Villas and Providenciales Villas).
Example: Exquisite Vacations manages 19 vacation rentals. Each ad campaign they run can include 10 listings in the Property Finder, so they must have two campaigns to include all 19 properties.
The default ordering of properties in the Property Finder is by ad campaign spend, divided by the number of Property Finder listings included in the ad campaign.
Example: Assume Coconut Beach Resorts has a Tier 5 Campaign ($950) for Coconut Beach West and another Tier 5 Campaign ($950) for Coconut Beach East. Exquisite Vacations has a Tier 5 Campaign ($950) for two of their villas. Both Coconut Beach Resorts properties would appear first, as they each have an effective spend of $950, followed by the Exquisite Vacations villas, as they each have an effective spend of $475 (the $950 divided by the two villas included in the ad campaign).
Of course! We're a local Turks and Caicos company and we're interested in maintaining long-term relationships with our advertisers. We are focused on providing value to our customers. We’re aware that if we don’t provide solid value for our advertisers, they’ll take their business elsewhere.
You can have your ad displayed on multiple pages, with your ad budget spread across your selected pages.
In addition, we can also design your advertisement artwork for you if you wish.
Most activity-oriented pages, and many other pages, display a list of local businesses offering an activity, service, or product.
Businesses advertising with us are given priority in these lists. On most pages, non-advertising businesses are hidden (and not visible) once there’s an advertiser on a page.
Priority is based on the business spending the most overall via our advertising platform.
Our statistics show that in many cases, obtaining priority in the list can be of equal or higher value to displaying an advertisement on the page.
If they are advertising on pages, yes. Ads displaying on our site are entirely controlled via our ad placement and display frequency algorithm. If two advertisers are advertising on the same set of pages, and each spends $225, their ads will appear an equal number of times. Any increase in advertising budget by one of these advertisers will lead to a proportional increase in ad appearances.
If advertisers are advertising on a different set of pages, costs will be different.
We choose to not implement a cost-per-click (CPC) or pay-per-click (PPC) for three primary reasons: (a) our niche market means the traditional bidding process will not be effective on our site, (b) true CPC or PPC, where bids are set, is complicated and usually requires a dedicated campaign manager to receive worthwhile results, and (c) the problem with fraudulent clicks.
Many small businesses on other platforms, such as Google or Facebook, select options where Google or Facebook optimizes the bidding on their behalf, such as a budget of $10/day automatically optimized. We felt that local businesses in the Turks and Caicos would be served better by a simplified system, where ad placement is solely based on budget.
Yes, if you spend more than the minimum, you will get more impressions for your advertisement.