The way advertising works with Visit Turks and Caicos Islands is simple. Ads are limited to one per page, and the frequency with which your ad appears is simply your share of the overall spend on that page.
In the case of our page Providenciales Diving, assume two businesses are advertising: Great Dive Company and Into the Blue Charters.
If each company spends $100, each of their ads will appear 50% of the time. If Great Dive Company spends $200 and Into the Blue Charters spends $100, the ad for Great Dive Company will appear 66% of the time, while the ad for Into the Blue Charters will appear 33% of the time.
If you target a group of pages, such as the entire site (sitewide) or the Providenciales portion of our site, your ad spend will be distributed according to the popularity of each page (based on views). This means that a larger portion of your ad spend will be used on higher-traffic pages, and a lower amount will be spent on lower-traffic pages. This gives you the best value in terms of impressions of your ad.
Generally, the best value, in terms of cost per impression, is sitewide. This is usually the cheapest option in terms of cost per view of your ad (cost per impression).
However, you may want to select a more limited set of pages on which to advertise. If you are a car rental company, you will likely get better value by advertising in the Getting Around Providenciales section, which will focus your ad budget on pages such as Providenciales Car Rentals. Fewer people will see your ad if you choose to target Getting Around Providenciales instead of sitewide, but the people who see your ad are more likely to be interested in your business (allowing you to receive more conversions for less money).
You can choose how much to spend, subject to a minimum depending on where you want to advertise. For example, advertising sitewide is subject to a higher minimum spend than advertising on a less popular page, such as Highas Cay. When you set up your ad campaign, we will inform you of the minimum spend for your selected pages.
Many of our pages, such as Providenciales Diving and Providenciales Car Rentals, have listings of local businesses.
With very few exceptions, the order of the businesses is determined by the overall advertising spend amount of that business on our site. If you are a dive company and are spending more than your competition, your business will be first in the list.
Your ad spend does not change unless you explicitly change it. You can increase or decrease your ad spend at any time, and you can pause and stop your ad at any time. Changes in pricing, or if you pause your ad, are immediate.
Your coverage (frequency with which your ad will be shown on a page) may change as new advertisers join or leave our site.
If you are spending $100 on Providenciales Diving, and there are two other businesses each spending $100, your ad will appear 33% of the time. If one business stops advertising, your coverage will increase to 50% (while your ad spend remains the same). If a fourth business begins advertising on Providenciales Diving, your coverage will decrease to 25% (while your ad spend remains the same).